{"id":153228,"date":"2025-10-07T00:36:48","date_gmt":"2025-10-07T00:36:48","guid":{"rendered":"https:\/\/www.manxin.cc\/?p=153228"},"modified":"2026-10-06T22:36:49","modified_gmt":"2026-10-06T22:36:49","slug":"jak-spravne-rozumet-ceskemu-trhu-s-granatovymi-hrozy-a-jejich-trendi","status":"publish","type":"post","link":"http:\/\/www.manxin.cc\/?p=153228","title":{"rendered":"Jak spr\u00e1vn\u011b rozum\u011bt \u010desk\u00e9mu trhu s gran\u00e1tov\u00fdmi hrozy a jejich trendi"},"content":{"rendered":"<p>\u010cesk\u00fd trh s gran\u00e1tov\u00fdmi hrozy je v posledn\u00edch letech jedn\u00edm z nejdynami\u010dt\u011bj\u0161\u00edch segment\u016f v oblasti outdoorov\u00fdch sport\u016f a venkovn\u00edho vybaven\u00ed. S rostouc\u00ed popularitou aktivn\u00edch odpo\u010dinkov\u00fdch aktivit, jako jsou turistika, cyklistika nebo p\u011b\u0161\u00ed turistika, se tak\u00e9 zvy\u0161uje popt\u00e1vka po kvalitn\u00edch, odoln\u00fdch a funk\u010dn\u00edch vybaven\u00ed. Podle pr\u016fzkumu spole\u010dnosti <a href=\"https:\/\/spingranny.co.cz\/\">spingranny.co.cz<\/a> se v roce 2023 na \u010desk\u00e9m trhu pohyboval celkov\u00fd objem prodeje gran\u00e1tov\u00fdch hroz na v\u00edce ne\u017e 1,2 miliardy korun, p\u0159i\u010dem\u017e nejv\u011bt\u0161\u00ed tr\u017eby p\u0159in\u00e1\u0161\u00ed st\u0159edn\u00ed a velkorysej\u0161\u00ed modely ur\u010den\u00e9 pro rodinn\u00e9 p\u00e1ry a skupiny. V posledn\u00edch letech doch\u00e1z\u00ed k v\u00fdrazn\u00e9mu posunu od klasick\u00fdch plastov\u00fdch hroz k lehk\u00fdm, ale z\u00e1rove\u0148 robustn\u00edm materi\u00e1l\u016fm, jako je nap\u0159\u00edklad kompozit nebo vysoce kvalitn\u00ed nerezov\u00e1 ocel.<\/p>\n<p>Trendy na \u010desk\u00e9m trhu se \u010dasto odr\u00e1\u017eej\u00ed v inovac\u00edch, kter\u00e9 nab\u00edz\u00ed v\u00fdrobci. Nap\u0159\u00edklad spole\u010dnost spingranny.co.cz se zam\u011b\u0159uje na v\u00fdvoj hroz s integrovan\u00fdmi syst\u00e9my pro snadn\u00e9 p\u0159ipevn\u011bn\u00ed k oble\u010den\u00ed, co\u017e zvy\u0161uje komfort u\u017eivatel\u016f. Dal\u0161\u00ed popul\u00e1rn\u00ed trend je minimalistick\u00fd design s maxim\u00e1ln\u00edm vyu\u017eit\u00edm materi\u00e1l\u016f, kter\u00e9 sni\u017euj\u00ed hmotnost hroz, ani\u017e by na jejich odolnosti zapomn\u011bli. V posledn\u00edch letech tak\u00e9 rostou z\u00e1jmy o ekologicky \u0161etrn\u00e9 materi\u00e1ly, jako je recyklovan\u00fd plast nebo bambus, co\u017e reaguje na rostouc\u00ed ekologick\u00e9 pov\u011bdom\u00ed spot\u0159ebitel\u016f.<\/p>\n<p>Mezi nejpopul\u00e1rn\u011bj\u0161\u00ed modely na \u010desk\u00e9m trhu pat\u0159\u00ed nap\u0159\u00edklad Gran\u00e1tov\u00fd hroz od zna\u010dky spingranny.co.cz s n\u00e1zvem &#8220;EcoFlex&#8221;, kter\u00fd kombinuje recyklovan\u00fd plast s vrstvou ochrann\u00e9ho povlaku, kter\u00e1 odol\u00e1v\u00e1 i n\u00e1raz\u016fm. Dal\u0161\u00ed \u00fasp\u011b\u0161n\u00fd produkt je &#8220;MountainPro&#8221;, kter\u00fd je vyroben z kompozitn\u00edho materi\u00e1lu a nab\u00edz\u00ed vysokou odolnost p\u0159i n\u00e1ro\u010dn\u00fdch podm\u00ednk\u00e1ch. Podle anal\u00fdzy trhu z roku 2023 se v \u010cesku nejv\u00edce prod\u00e1v\u00e1 hroz o d\u00e9lce mezi 60 a 75 centimetr\u016f, co\u017e odpov\u00edd\u00e1 pr\u016fm\u011brn\u00e9 v\u00fd\u0161ce dosp\u011bl\u00e9ho \u010dlov\u011bka a umo\u017e\u0148uje snadn\u00e9 pou\u017eit\u00ed v r\u016fzn\u00fdch ter\u00e9nn\u00edch podm\u00ednk\u00e1ch.<\/p>\n<p>Trendy na trhu s gran\u00e1tov\u00fdmi hrozy se tak\u00e9 odr\u00e1\u017eej\u00ed v cenov\u00e9 strategii. V\u011bt\u0161ina v\u00fdrobc\u016f nab\u00edz\u00ed \u0161irok\u00fd rozsah cenov\u00fdch kategori\u00ed, od levn\u00fdch model\u016f za n\u011bkolik stovek korun a\u017e po premium produkty za n\u011bkolik tis\u00edc korun. Levn\u011bj\u0161\u00ed modely jsou \u010dasto ur\u010deny pro za\u010d\u00e1te\u010dn\u00edky, kte\u0159\u00ed si cht\u011bj\u00ed vyzkou\u0161et aktivn\u00ed odpo\u010dinek, zat\u00edmco premium modely se zam\u011b\u0159uj\u00ed na odborn\u00edky a profesion\u00e1ly, kte\u0159\u00ed vy\u017eaduj\u00ed vy\u0161\u0161\u00ed odolnost a kvalitu. Podle pr\u016fzkumu spole\u010dnosti spingranny.co.cz se v roce 2023 nejv\u00edce prod\u00e1valy modely v cenov\u00e9 kategorii mezi 1 500 a 3 000 korun, kter\u00e9 nab\u00edz\u00ed dobr\u00fd kompromis mezi cenou a kvalitou.<\/p>\n<p>Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm faktorem na \u010desk\u00e9m trhu je rozvoj e-shop\u016f a online prodeje. Podle dat spole\u010dnosti spingranny.co.cz se v posledn\u00edch dvou letech zv\u00fd\u0161il pod\u00edl online prodeje na v\u00edce ne\u017e 40 % celkov\u00e9ho objemu. To znamen\u00e1, \u017ee \u010d\u00edm v\u00edce lid\u00ed preferuje online n\u00e1kup, t\u00edm v\u00edce se zam\u011b\u0159uje na online obchody s kvalitn\u00edm vybaven\u00edm pro outdoorov\u00e9 aktivity. E-shopy tak\u00e9 nab\u00edzej\u00ed \u0161irokou \u0161k\u00e1lu produkt\u016f, kter\u00e9 mohou b\u00fdt dostupn\u00e9 pouze online, co\u017e zvy\u0161uje konkurenci mezi jednotliv\u00fdmi prodejci.<\/p>\n<ul>\n<li>V roce 2023 se na \u010desk\u00e9m trhu s gran\u00e1tov\u00fdmi hrozy pohyboval celkov\u00fd objem prodeje na v\u00edce ne\u017e 1,2 miliardy korun.<\/li>\n<li>Nejpopul\u00e1rn\u011bj\u0161\u00ed d\u00e9lky gran\u00e1tov\u00fdch hroz se pohybuj\u00ed mezi 60 a 75 centimetry.<\/li>\n<li>Pod\u00edl online prodeje na \u010desk\u00e9m trhu dos\u00e1hl v roce 2023 v\u00edce ne\u017e 40 %. <\/li>\n<li>Trend k ekologicky \u0161etrn\u00fdm materi\u00e1l\u016fm se zvy\u0161uje, co\u017e reaguje na rostouc\u00ed ekologick\u00e9 pov\u011bdom\u00ed spot\u0159ebitel\u016f.<\/li>\n<li>Nejv\u00edce se prod\u00e1vaj\u00ed modely v cenov\u00e9 kategorii mezi 1 500 a 3 000 korun.<\/li>\n<\/ul>\n<p>\u010cesk\u00fd trh s gran\u00e1tov\u00fdmi hrozy je tedy pln\u00fd inovac\u00ed a trend\u016f, kter\u00e9 se odr\u00e1\u017eej\u00ed jak v materi\u00e1lech, tak i v designu a cenov\u00fdch strategi\u00edch. Pro spot\u0159ebitele je d\u016fle\u017eit\u00e9 vybrat produkt, kter\u00fd nejen spl\u0148uje jejich pot\u0159eby, ale tak\u00e9 odpov\u00edd\u00e1 jejich hodnot\u00e1m, jako je ekologie nebo kvalita. Vzhledem k rostouc\u00ed popularit\u011b aktivn\u00edch odpo\u010dinkov\u00fdch aktivit je tak\u00e9 p\u0159edpoklad, \u017ee se trh bude d\u00e1le rozv\u00edjet a nab\u00edzet st\u00e1le v\u00edce inovativn\u00edch \u0159e\u0161en\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00fd trh s gran\u00e1tov\u00fdmi hrozy je v posledn\u00edch letech jedn\u00edm z nejdynami\u010dt\u011bj\u0161\u00edch segment\u016f v oblasti outdoorov\u00fdch sport\u016f a venkovn\u00edho vybaven\u00ed. S rostouc\u00ed popularitou aktivn\u00edch odpo\u010dinkov\u00fdch aktivit, jako jsou turistika, cyklistika nebo p\u011b\u0161\u00ed turistika, se tak\u00e9 zvy\u0161uje popt\u00e1vka po kvalitn\u00edch, odoln\u00fdch a funk\u010dn\u00edch vybaven\u00ed. Podle pr\u016fzkumu spole\u010dnosti spingranny.co.cz se v roce 2023 na \u010desk\u00e9m trhu pohyboval [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-153228","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/posts\/153228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153228"}],"version-history":[{"count":0,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/posts\/153228\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153228"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}