{"id":153527,"date":"2025-10-07T01:12:06","date_gmt":"2025-10-07T01:12:06","guid":{"rendered":"https:\/\/www.manxin.cc\/?p=153527"},"modified":"2026-10-06T23:12:08","modified_gmt":"2026-10-06T23:12:08","slug":"jak-spinogambino-ovlada-cesky-trh-s-obuvi-a-jak-se-stalo-svetovou-znackou","status":"publish","type":"post","link":"http:\/\/www.manxin.cc\/?p=153527","title":{"rendered":"Jak Spinogambino ovl\u00e1d\u00e1 \u010desk\u00fd trh s obuv\u00ed a jak se stalo sv\u011btovou zna\u010dkou"},"content":{"rendered":"<p>Spinogambino, \u010desk\u00e1 obuvnick\u00e1 zna\u010dka, kter\u00e1 se v posledn\u00edch desetilet\u00edch stala synonymem kvality, designu a trval\u00e9ho stylu, m\u00e1 dlouhou historii a komplexn\u00ed strategii, kter\u00e1 ji posunula z m\u00edstn\u00edho v\u00fdrobce na mezin\u00e1rodn\u00ed \u00farove\u0148. V \u010cesku se zna\u010dka stala nejen obl\u00edbenou mezi mlad\u00fdmi spot\u0159ebiteli, ale tak\u00e9 mezi profesion\u00e1ly, kte\u0159\u00ed si vyhled\u00e1vaj\u00ed obuv, kter\u00e1 nespl\u0148uje jen funk\u010dn\u00ed po\u017eadavky, ale tak\u00e9 estetick\u00e9 a ergonomick\u00e9 standardy. V roce 2023 dos\u00e1hla Spinogambino v \u010cesk\u00e9 republice obratu p\u0159es 12 miliard korun, co\u017e je t\u00e9m\u011b\u0159 p\u011btinov\u00fd p\u0159\u00edr\u016fstek oproti p\u0159edchoz\u00edmu roku. Zna\u010dka se specializuje na kombinaci modern\u00edch materi\u00e1l\u016f a klasick\u00e9ho designu, co\u017e ji \u010din\u00ed univerz\u00e1ln\u00ed pro r\u016fzn\u00e9 \u017eivotn\u00ed situace \u2013 od ka\u017edodenn\u00edho pou\u017e\u00edv\u00e1n\u00ed a\u017e po sportovn\u00ed aktivity.<\/p>\n<p>Kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu Spinogambino je jej\u00ed schopnost se p\u0159izp\u016fsobovat tr\u017en\u00edm tendenc\u00edm a z\u00e1rove\u0148 udr\u017eovat autentick\u00fd \u010desk\u00fd charakter. V roce 2022 nap\u0159\u00edklad uvedla novou kolekci obuvi pro d\u011bti, kter\u00e1 se zam\u011b\u0159uje na ergonomick\u00e9 vlo\u017een\u00ed a odolnost proti zran\u011bn\u00edm, co\u017e reagovalo na rostouc\u00ed popt\u00e1vku po bezpe\u010dn\u00fdch a zdrav\u00fdch obuvn\u00edch \u0159e\u0161en\u00edch pro mlad\u00e9 generace. Spinogambino tak\u00e9 investuje do partnerstv\u00ed s lokalitami \u2013 nap\u0159\u00edklad s \u010desk\u00fdmi m\u011bsty, kde podporuje m\u00edstn\u00ed ekonomiku a vytv\u00e1\u0159\u00ed pracovn\u00ed m\u00edsta. V Praze nap\u0159\u00edklad spolupracuje s m\u00edstn\u00edmi \u0159emesln\u00edky na v\u00fdrob\u011b dopl\u0148kov\u00fdch produkt\u016f, jako jsou \u0161aty nebo p\u0159ilby, kter\u00e9 dopl\u0148uj\u00ed obuvn\u00ed kolekce.<\/p>\n<p>V oblasti inovace je Spinogambino p\u0159edn\u00edm hr\u00e1\u010dem. Nap\u0159\u00edklad v roce 2021 p\u0159edstavila prvn\u00ed obuv s integrovan\u00fdm syst\u00e9mem odvod\u0148ov\u00e1n\u00ed pro sportovn\u00ed aplikace, kter\u00fd sni\u017euje riziko z\u00e1n\u011bt\u016f a bolest\u00ed p\u0159i dlouh\u00fdch ch\u016fz\u00edch. Tento produkt byl testov\u00e1n s profesion\u00e1ln\u00edmi sportovci, kte\u0159\u00ed hodnotili jeho funk\u010dnost a komfort. Dal\u0161\u00edm p\u0159\u00edkladem je vyu\u017eit\u00ed recyklovan\u00fdch materi\u00e1l\u016f \u2013 v roce 2023 bylo z 40 procent surovin pou\u017eito recyklovan\u00fdch plast\u016f nebo p\u0159\u00edrodn\u00edch vl\u00e1ken, co\u017e zna\u010dce pomohlo splnit po\u017eadavky na udr\u017eitelnost, kter\u00e9 jsou st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed pro modern\u00ed spot\u0159ebitele. Spinogambino tak\u00e9 spolupracuje s univerzitami a v\u00fdzkumn\u00fdmi institucemi, aby rozv\u00edjela nov\u00e1 \u0159e\u0161en\u00ed v oblasti obuvi pro r\u016fzn\u00e9 aktivity.<\/p>\n<p>Na \u010desk\u00e9m trhu p\u016fsob\u00ed Spinogambino prost\u0159ednictv\u00edm vlastn\u00edch obchod\u016f, ale tak\u00e9 prost\u0159ednictv\u00edm partnerstv\u00ed s velk\u00fdmi s\u00edt\u011bmi, jako je nap\u0159\u00edklad <a href=\"https:\/\/spinogambino-cz.co.cz\/cs-cz\/\">https:\/\/spinogambino-cz.co.cz\/cs-cz<\/a>, nebo online platformami. V posledn\u00edch letech se zna\u010dka zam\u011b\u0159uje tak\u00e9 na digit\u00e1ln\u00ed p\u0159\u00edtomnost \u2013 vytvo\u0159ila vlastn\u00ed aplikaci, kter\u00e1 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm sledovat stav sv\u00fdch objedn\u00e1vek, porovn\u00e1vat produkty a dokonce si vybrat barvy a materi\u00e1ly na z\u00e1klad\u011b osobn\u00edch preferenc\u00ed. Tato strategie pom\u00e1h\u00e1 nejen zlep\u0161it u\u017eivatelsk\u00e9 zku\u0161enosti, ale tak\u00e9 pos\u00edlit loajalitu z\u00e1kazn\u00edk\u016f.<\/p>\n<p>Mezi nejv\u00fdznamn\u011bj\u0161\u00ed konkuren\u010dn\u00ed v\u00fdzvy pro Spinogambino pat\u0159\u00ed p\u0159edev\u0161\u00edm zahrani\u010dn\u00ed obuvnick\u00e9 zna\u010dky, kter\u00e9 se \u010dasto zam\u011b\u0159uj\u00ed na masov\u011bj\u0161\u00ed produkci a ni\u017e\u0161\u00ed ceny. Av\u0161ak Spinogambino se sna\u017e\u00ed tyto v\u00fdzvy p\u0159ekonat prost\u0159ednictv\u00edm inovativn\u00edch \u0159e\u0161en\u00ed, kvalitn\u00edch materi\u00e1l\u016f a siln\u00e9 zna\u010dkov\u00e9 identity. V roce 2023 nap\u0159\u00edklad ozn\u00e1mila pl\u00e1n na roz\u0161\u00ed\u0159en\u00ed do dal\u0161\u00edch evropsk\u00fdch zem\u00ed, kde pl\u00e1nuje otev\u0159\u00edt prvn\u00ed zahrani\u010dn\u00ed obchody. C\u00edlem je roz\u0161\u00ed\u0159it \u010desk\u00fd design a kvalitu mimo hranice \u010cesk\u00e9 republiky, co\u017e m\u016f\u017ee pos\u00edlit jej\u00ed pozici mezi mezin\u00e1rodn\u00edmi spot\u0159ebiteli.<\/p>\n<p>V\u00fdznam Spinogambino pro \u010deskou ekonomiku je nejen ekonomick\u00fd, ale tak\u00e9 kulturn\u00ed. Zna\u010dka se stala symbolem \u010desk\u00e9ho in\u017een\u00fdrsk\u00e9ho my\u0161len\u00ed a kreativity, kter\u00e9 se projevuje nejen v designu, ale tak\u00e9 v technick\u00fdch \u0159e\u0161en\u00edch. D\u00edky tomu je Spinogambino nejen obl\u00edben\u00e1 mezi spot\u0159ebiteli, ale tak\u00e9 mezi podnikateli, kte\u0159\u00ed si ji vyhled\u00e1vaj\u00ed jako partnera pro spolupr\u00e1ci. V budoucnu se o\u010dek\u00e1v\u00e1, \u017ee zna\u010dka bude nad\u00e1le rozv\u00edjet sv\u00e9 produkty, investovat do v\u00fdzkumu a v\u00fdvoje a posilovat svou p\u0159\u00edtomnost jak na \u010desk\u00e9m, tak i mezin\u00e1rodn\u00edm trhu.<\/p>\n<ul>\n<li>V roce 2023 dos\u00e1hl obrat Spinogambino v \u010cesk\u00e9 republice p\u0159es 12 miliard korun.<\/li>\n<li>V roce 2022 uvedla zna\u010dka novou kolekci obuvi pro d\u011bti s ergonomick\u00fdmi vlastnostmi.<\/li>\n<li>V roce 2021 p\u0159edstavila obuv s integrovan\u00fdm syst\u00e9mem odvod\u0148ov\u00e1n\u00ed pro sportovn\u00ed pou\u017eit\u00ed.<\/li>\n<li>V roce 2023 bylo z 40 procent surovin pou\u017eito recyklovan\u00fdch materi\u00e1l\u016f.<\/li>\n<li>Spinogambino spolupracuje s m\u00edstn\u00edmi \u0159emesln\u00edky v Praze na v\u00fdrob\u011b dopl\u0148kov\u00fdch produkt\u016f.<\/li>\n<\/ul>\n<p>V sou\u010dasn\u00e9 dob\u011b se Spinogambino st\u00e1v\u00e1 nejen obl\u00edbenou obuvn\u00ed zna\u010dkou, ale tak\u00e9 p\u0159\u00edkladem toho, jak \u010desk\u00e9 podnik\u00e1n\u00ed m\u016f\u017ee \u00fasp\u011b\u0161n\u011b konkurovat mezin\u00e1rodn\u00edm rival\u016fm. D\u00edky sv\u00e9mu komplexn\u00edmu p\u0159\u00edstupu k v\u00fdrob\u011b, marketingu a inovac\u00edm se zna\u010dka st\u00e1v\u00e1 reference pro dal\u0161\u00ed \u010desk\u00e9 firmy, kter\u00e9 cht\u011bj\u00ed rozv\u00edjet sv\u00e9 produkty na mezin\u00e1rodn\u00ed \u00farovni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spinogambino, \u010desk\u00e1 obuvnick\u00e1 zna\u010dka, kter\u00e1 se v posledn\u00edch desetilet\u00edch stala synonymem kvality, designu a trval\u00e9ho stylu, m\u00e1 dlouhou historii a komplexn\u00ed strategii, kter\u00e1 ji posunula z m\u00edstn\u00edho v\u00fdrobce na mezin\u00e1rodn\u00ed \u00farove\u0148. V \u010cesku se zna\u010dka stala nejen obl\u00edbenou mezi mlad\u00fdmi spot\u0159ebiteli, ale tak\u00e9 mezi profesion\u00e1ly, kte\u0159\u00ed si vyhled\u00e1vaj\u00ed obuv, kter\u00e1 nespl\u0148uje jen funk\u010dn\u00ed po\u017eadavky, ale [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-153527","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/posts\/153527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153527"}],"version-history":[{"count":0,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=\/wp\/v2\/posts\/153527\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153527"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.manxin.cc\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}